Hey 👋, I'm Niccolò.
I work in SEO and tech writing — mostly on Shopify ecommerce, catalog automation, and figuring out how AI is reshaping search. Currently at LookerOnline and Bottega Ottica Colombini.
This blog is where I share what I learn — technical SEO, AI search, Python automation, and the occasional rabbit hole.
Recent Posts
July 19, 2026
Translating Shopify Stores without third-party app
Shopify Translate & Adapt caps you at 2 languages — see how we built our own Python pipeline to translate 50K+ products across 6, fully automated.
July 1, 2026
How to Safely Clean Up Redirects with the GSC API
How to safely clean up thousands of obsolete redirects using real Google Search Console API traffic data—without risking an SEO disaster
June 13, 2026
URL structure in the AI era: still underrated
URLs were never SEO's star. In the AI era, they're becoming a pre-context signal that shapes how models represent your pages.
May 16, 2026
Local SEO for Multi-Location Businesses: The Right JSON-LD Architecture
The best practice to improve local SEO using JSON-LD architecture
May 2, 2026
The Clean Way to Add llms.txt to Your Shopify Store
How to serve llms.txt file on Shopify without third-part apps or redirects
All posts →